Local Insight fuses Google Search Console, GA4, Google Ads, and Google Business Profile data into a single AI-powered intelligence platform. Hyper-local geographic heatmaps, competitor breakdowns, strategy simulations, and a Gemini AI analyst that turns your data into plain English action plans.
"Your northwest quadrant is losing position 4–7 rankings. Increasing GBP post frequency by 2×/week in this zone is predicted to recover +3.2 positions within 45 days."
Every local business has Google Search Console, GA4, Google Ads, and a GBP account. But the insights that matter — geographic gaps, competitor weak spots, which actions actually move rankings — are invisible when you view each platform in isolation.
4 dashboards, none talking to each other. You never see the full picture of why rankings rise and fall in specific neighborhoods.
Traditional tools show average rankings across your whole service area — hiding the fact that you rank #1 downtown but #15 five miles away.
Even when you have the numbers, translating them into the right next action takes hours of analysis that most businesses simply don't have.
From unified dashboards to predictive strategy simulations — Local Insight covers every angle of local SEO intelligence.
A single command center aggregating KPIs from your entire marketing stack. The AI-powered "Estimated Interactions" metric synthesizes signals from all four Google platforms into one number that represents your real local digital health — not four separate, confusing metrics.
Model the predicted impact of decisions before you make them. Adjust geographic focus, toggle schema implementations, increase review velocity — and see the forecasted ranking outcome, backed by an AI-generated strategic plan.
Fuses paid ad performance data directly onto the organic RankingHeatmap. AI detects geographic mismatches between where you're spending ad budget and where your organic rankings are weakest — then tells you exactly how to rebalance.
Side-by-side heatmap comparison against your top local competitors. The AI blueprint generator — complete with a CertaintyGauge indicating statistical confidence — gives you an actionable plan to outrank them in their strong zones.
Track every AI-generated strategy from discovery to implementation. Closes the actionability loop — you can measure the direct impact each implemented action has on your main performance chart in real time.
A persistent, natural language chat interface powered by Gemini. Ask "Why did my rankings drop in the north zone last month?" and get a context-aware answer using your real business data — not generic advice.
Anomaly Feed automatically flags significant deviations in KPIs before they become crises. Zero-Shot Onboarding adds a new client with just a name + URL — Gemini AI pre-populates keywords and competitors for instant analysis.
From raw Google data to hyper-local strategic intelligence
One OAuth flow connects Search Console, Google Analytics 4, Google Ads, and Google Business Profile. The Zero-Shot onboarding then analyzes your site URL and pre-populates keyword targets and competitor domains — ready to analyze in minutes, not days.
Google Cloud Functions sync your data from all four Google APIs into BigQuery on a real-time schedule. This gives Local Insight access to the raw, granular data that enables cross-platform correlation — the insight layer that's impossible in native Google tools.
The FastAPI backend passes processed data to the Gemini API, which generates geographic ranking analysis, competitor insights, anomaly explanations, and strategic recommendations. All in plain English — not analyst jargon.
The Opportunity Hub tracks every AI recommendation you implement. As your rankings shift, Local Insight correlates the actions taken with the outcomes — closing the loop so you always know what's working and why.
Best-of-breed technology stack — each layer chosen for what it does best, not for convenience
Built on a cost-optimized "Modern PaaS Stack" — $0 fixed infrastructure costs (within free tier quotas), with variable costs driven almost entirely by BigQuery processing and Gemini API calls at actual usage.
A platform actively being built, with a solid foundation already in production
All UI components live, backend deployed on Render, Supabase auth working, Google API framework integrated, infrastructure map operational.
Central dashboard to track AI strategies from recommendation to implementation and measure their real-world impact on rankings.
Real-time Cloud Functions data sync, BigQuery warehouse schema, AI-powered sentiment analysis, keyword clustering, review intelligence pipeline.
Proactive AI agents, Gemini chatbot with full RAG context, guided strategic workflows, anomaly alerting system, personalized AI recommendations.
The live infrastructure map shows every system, service, data flow, and AI component in real time. Built by Dean Cacioppo and Bill — actively deployed and operational.